Google/Doubleclick

With Microsoft bid for Yahoo at $45b afoot, more than a few employees at MSFTare talking about the deal. I was chatting with a coworker about the deal and the Google Doubleclick merger eventually came up.

I remembered this New York Times blog entry a while back that's worth looking at:

Microsoft's argument against Google/Doubleclick marriage

The article links to a diagram modelling the effect of the merger on the online advertising space:

http://graphics8.nytimes.com/packages/pdf/technology/bitsonlinead.prf.pdf